I am certainly interested in this bit of news as Microsoft is making a really big claim and the correlation between their efforts with their Small Business Directory and the effects seen in the market with that directory has improved. The fact that Microsoft's Bcentral directory has been placed as one of the more important directories from a position of not even being known over the past 10 years, shows me and perhaps the rest of the SEO / SEM community that they are serious in positioning their search services in front of competitors.
The question, will they succeed, is yet another issue. After all they are facing two giants, Yahoo! and Google. Google of course being the most proactive and R&D focused competitor, willing and able to try everything to dominate the search market.
The most intreguing thing at this time for me is how Microsoft intends to be better than Google's 100+ point site analysis. What could they tweak or add on to their algorythm to improve search relevance and thus beat out the functionality and quality of results that Google churns out? I am sure this is on the mind of every SEO professional who has read the article.
All we can do at this point is wait and see.
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