Although links are the focus of link building, it is important to grab at opportunities that are considered traditional. Although getting a local listing (like the yellow pages) is somewhat traditional, there is a new spin on the quality since now there are identical ways to get info listed online. Superpages is a good example of an online yellow pages that supports internet listings and searches.
Get listed at Google and Yahoo! local to see some extra, qualified traffic. You'll need location information for your offices, a phone number to list, a description of what you do or sell, an email address and website. For Google, you'll might want to use your Google account, which you already have if you've signed up for Gmail, Adwords, Google Sitemaps or any other online based Google product. Local search is becoming more important to your business so start by using their form and verification process. Basic Local Yahoo listings are free of charge just like Google Local.
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